by Matt Weik I recently watched a video interview where Lou Ferrigno was asked about the financial realm of the bodybuilding industry. Lou, of all people, knows a thing or two about money. T...

by Matt Weik I’m going to put all supplement brand owners and managers on notice. Why specifically supplement brand owners and managers? Because that’s the industry I’m in, and we might as w...

by Matt Weik Have you been wanting to get into the fitness industry but have no clue where to even begin? Or maybe supplements are your thing, and you love that industry? Regardless, using t...

by Christian Duque It’s the first of March and there’s still well over 7 months until the 212 Olympia Showdown, once again held in Orlando, FL, but let me tell you, the net is lighting up wi...

by Matt Weik One of the greatest Women’s Physique competitors to ever step on stage, Shanique Grant, followed up her 2020 Olympia with a sudden retirement announcement. Some thought she was ...

by Christian Duque Athleticon is the mega contest that was supposed to be the biggest thing since, well, the Mr. Olympia. Originally, it was set to be held in 2020, in Atlanta, GA. The plan ...

by Christian Duque Social media is all about popular demand. If you ever look at what’s trending or what goes viral, there’s really no rhyme or reason to it. Marketing gurus are constantly t...

by Matt Weik It’s been quite some time since we’ve seen Shawn Rhoden step on stage and wow us with his crazy conditioning. I’m not here to debate his legal situation, we’ll let the courts ha...

by Matt Weik Here’s a brief lesson on why you should take risks when it makes sense and constantly watch trends and consumer wants and needs. About five years ago, I was given an opportunity...

by Matt Weik If you’ve followed my work, you know I don’t put much value on sponsored athletes these days. To be honest, it’s played out. No one believes they achieved their physique using j...